Helping kids see money as a tool — not a mystery.

Dave Alexandre is a former financial advisor, entrepreneur, and children's book author with over a decade of experience in banking. After watching too many bright kids — and adults — reach adulthood without the basics of money management, he set out to build the resource he wished his younger self had: stories that teach real financial skills through adventure.

His entrepreneurial journey started early. Growing up in Boston, his first business was selling toy soldiers to classmates in first grade. As a teen in Fort Lauderdale, he honed his business instincts buying and flipping cars across South Florida. Those early lessons in profits, losses, and perseverance became the foundation for a career in finance — and eventually, the stories he writes today.

After more than ten years in banking and financial advising, Dave saw a clear gap: financial education was missing from most schools and homes. As a father of three, he knew children could understand far more than adults typically give them credit for — they just needed the right delivery. That belief became The Tales of Endless Rewards, a series where Captain Cash, Dollar Duchess, and a cast of characters turn saving, spending, and planning into adventures kids actually want to read.

When he isn't writing, Dave takes his message directly to schools and communities, running workshops that turn money concepts into games children want to play. He also works in higher education, helping students overcome financial obstacles so they can graduate and thrive.